UK Search Engine Share Stats


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As many of you know – I’m in love with Hitwise.

And here’s one example of the data you can get. I know it’s not on the scale of the ASOS traffic source data that I’ve blogged about recently, but Heather Hopkins recently blogged about the change in UK search engine traffic figures.



The data shows that, despite the best efforts of many affiliates, Google are taking a firmer grip on the UK search market whilst Ask.com are declining. Another worrying thing is that MSN are falling big time. This is in contrast to the assertions of many affiliates that they’re getting more traffic from them.

An interesting thing to do would be to compare your site’s traffic source percentage against the market as a whole – based on the Hitwise data.

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